Welcome to LIV
Where did LIV come from? 2 years ago Giant bicycles began separating the brand for men and women. They wanted a a women's only brand that could stand on its own. LIV was born.
We are proud to introduce LIV, the new women's cycling brand from Giant. Giant has long been committed to the female consumer, and we are now taking that commitment to a new level. We have evolved our women's brand from LIV/giant to LIV, representing our growth into a confident, standalone brand completely dedicated to female cyclists.
LIV is committed to the female cyclist. Our core passion is making cycling more approachable and appealing so that it can become a mainstream sport and fitness activity among women. No matter your riding style, LIV provides the best products to help you discover new possibilities through cycling.